Nespresso
Challange
Address the challenge of creating a cohesive and visually striking women'swear collection that not only utilizes 40,000 coffee capsules but also embodies Rhys Ellis's avant-garde vision, pushing the boundaries of conventional fashion design.
Solution
Leverage the unique aesthetic of 40,000 coffee capsules to encapsulate Rhys Ellis's vision, infusing innovation into each piece. Adopt a design approach that emphasises not only the environmental impact but also the creation of a visually striking collection that pushes the boundaries of traditional fashion.
Result
Unveil a womenswear collection that stands as a testament to Rhys Ellis's avant-garde creativity, featuring 40,000 coffee capsules transformed into wearable art. This collection not only symbolizes sustainability and innovation but also offers a unique and visually captivating representation of fashion that challenges conventional norms.
![](https://cdn.prod.website-files.com/65e1d0062c8bb9f26c38bf09/65e73632d3562db010a7878a_IMG_9944.jpg)
![](https://cdn.prod.website-files.com/65e1d0062c8bb9f26c38bf09/65e1d5ab70f0c720d748a6a0_IMG_9953.jpg)
![](https://cdn.prod.website-files.com/65e1d0062c8bb9f26c38bf09/65e732b961997c51de55aa93_BIRMIGHAM_5485_2048x2048.jpeg)
![](https://cdn.prod.website-files.com/65e1d0062c8bb9f26c38bf09/65e1f9416e01ecc924bc94ae_BIRMIGHAM_5471_da7ea647-9d9b-4067-be5b-781c243ecee5_2048x2048-1.jpg)
![](https://cdn.prod.website-files.com/65e1d0062c8bb9f26c38bf09/65e732b9d3b52f52a8e73a23_BIRMIGHAM_5493_2048x2048.jpeg)
![](https://cdn.prod.website-files.com/65e1d0062c8bb9f26c38bf09/65e7354695806ed6bcf3df7c_photo1-1-800x533.jpg)
![](https://cdn.prod.website-files.com/65e1d0062c8bb9f26c38bf09/65e735e5c26ff65e98a138ac_Screenshot%202024-03-05%20at%2015.10.00.png)
![](https://cdn.prod.website-files.com/65e1d0062c8bb9f26c38bf09/65e732b936c2e7b2f33e689c_BIRMIGHAM_5489_2048x2048.jpeg)