Nespresso
Challange
Address the challenge of creating a cohesive and visually striking women'swear collection that not only utilizes 40,000 coffee capsules but also embodies Rhys Ellis's avant-garde vision, pushing the boundaries of conventional fashion design.
Solution
Leverage the unique aesthetic of 40,000 coffee capsules to encapsulate Rhys Ellis's vision, infusing innovation into each piece. Adopt a design approach that emphasises not only the environmental impact but also the creation of a visually striking collection that pushes the boundaries of traditional fashion.
Result
Unveil a womenswear collection that stands as a testament to Rhys Ellis's avant-garde creativity, featuring 40,000 coffee capsules transformed into wearable art. This collection not only symbolizes sustainability and innovation but also offers a unique and visually captivating representation of fashion that challenges conventional norms.
